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White Paper

The Point of Market Research is Making Better Business Decisions (Spring, 2004)

Case Studies

	Case Study - Series #6: Market Research — Challenging Internal Company Perceptions Against Marketplace Reality (Winter, 2003)
	Case Study - Series #5: Creating a Plan to Secure Dominant Positioning (Winter, 2003)
	Case Study - Series #4: Aligning Market Perception With Reality (Winter, 2003)
	Case Study - Series #3: Driving a New Product to Market (Winter, 2003)
	Case Study - Series #2: Market Research — A Critical Step to Positioning Your Product or Service (Winter, 2003)
	Case Study - Series #1: $6 Million in Savings With a Revived Product Line (Fall, 2002)

Articles

TEN Things for a Successful Product Launch (Summer, 2002)